Accelerate Your Marketing


When you don’t know what you don’t know, you get caught making mistake after mistake, wasting your time, money and opportunities in the hope next time will be different, but it never is.

When trying to attract new clients, putting tactics before strategies and plans is a common error. It may seem quicker, and at first, it is, but not when you have to backtrack over things you have already done to go and do it properly.

The ridiculous analogy of fishing in a swimming pool is a great way to think of this. You know why it’s ridiculous, but what if you are doing the equivalent of this with your marketing?

Driving sustainable growth requires clarity and structure, and often this is where small and medium-sized businesses need the most help.


The opposite of clarity is fuzzy, and the opposite of structured is disorganised. If you don’t know what to do and how to do it, and instead you do things on a whim, then any positive results you get are as likely to be due to luck than anything else.

2021 is not the year to adopt hope as a strategy.


Results are an output. Clarity x Structure will give a much better result than Fuzzy x Disorganised.

Your objective is sustainable growth, which means you need to know the specifics of what your marketing is aiming for, how to create the foundations to make it achievable, and then the required elements to execute a results-oriented plan. A plan built with this framework is what gives you the confidence to invest in marketing to accelerate your results.

There are 9 sequential steps to achieving this, which form the 9 outer segments of the diagram above. In its completed form this model is called the Marketing Compass.

Plus 1 Group have connected with Co-pilot Marketing to give Plus 1 Group clients access to marketing resources to help them achieve the clarity and structure they need and to learn the 9 foundations of the Marketing Compass Model.

There are 2 ways you can do this.

Join the Marketing Compass Accelerator

The Marketing Compass Accelerator program is a coaching, training and support program to guide businesses through each of the 9 sequential steps of the Marketing Compass Model.

It is specifically designed for small and medium-sized service-based businesses.

Program members have access to video training, marketing resources, templates, and live coaching calls to guide their business each step of the way.

The program starts on October 12th, and Plus 1 Group clients receive a special discount.

You can follow the link below to download the program overview and learn more to see if the program is the right fit for your business.

Download the Program Overview >

Attend the Free Online Workshop: The Winning Marketing Plan

This 1-hour online training provides an overview of the 9 foundations of the Marketing Compass Model and takes you through a pulse check of your current marketing against these 9 elements.

Through the use of the provided training workbook, you will walk away with actions items to get you started on building a winning marketing plan.

Start the Workshop >

Need more help or information?

Click the link below to contact us at Plus 1.

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Monday to Friday
8:00am to 5:00pm

Closed Public Holidays


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27 Welsford Street
Shepparton, VIC 3630

T: (03) 5833 3000
F: (03) 5831 2988
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